Principal UX Engineer

The self-storage industry had long relied on in-person or phone-based rentals, creating friction for customers who expected digital-first experiences. NSA Brands, managing a nationwide portfolio of storage facilities, needed a solution that could streamline the rental process while maintaining brand consistency across multiple locations and customer touchpoints.

The challenge was to build an automated, mobile-first rental experience that could scale across hundreds of locations, integrate with existing systems, and provide a white-glove customer experience in an industry that had been slow to innovate.

As Principal UX Designer and Front End Developer, I led the end-to-end design and development of the mobile application. I was responsible for creating a scalable design system from the ground up, designing new features, and implementing them in Flutter to ensure cross-platform consistency.

I collaborated directly with C-level stakeholders and board members, presenting user insights and product strategy recommendations. I managed feature requests across the organization, prioritizing based on user needs and business impact. I also established blue-green deployment strategies to enable data-driven decision-making with minimal risk.

• Automated Rental FlowDesigned and built a complete self-service rental experience from unit search to digital move-in
• Multi-Brand Design SystemCreated a flexible design system that maintained brand consistency across the entire portfolio
• Account Management PortalDeveloped features for bill payment, unit management, and customer support
• Cross-Platform Mobile AppBuilt using Flutter to ensure feature parity and performance across iOS and Android
• Data-Driven OptimizationImplemented analytics and A/B testing infrastructure for continuous improvement

This role gave me invaluable experience presenting to C-level stakeholders and board members. I learned how to distill complex user insights into strategic recommendations that resonated with executive leadership and drove product decisions.

I gained hands-on expertise in managing and analyzing data across a nationwide portfolio, understanding how to scale design decisions and technical infrastructure for enterprise-level operations. Building the mobile app in Flutter deepened my technical skillset and taught me how to balance design quality with cross-platform development constraints.

I also became proficient in blue-green deployment strategies, learning how to monitor performance, run A/B tests, and make low-risk, data-informed decisions. This role strengthened my ability to balance strategic thinking with hands-on execution in fast-paced, high-stakes environments.